In 2017, Dalton Ludwick, Ph.D., then a graduate student at the University of Missouri, coined the Twitter hashtag #BillMeetScienceTwitter. It caught on, so much so that it became a segment in the third season of the Netflix show Bill Nye Saves the World, in which Ludwick was invited to appear to discuss his work on western corn rootworm. (Screenshot, Bill Nye Saves the World, Season 3, Episode 6)