Many of the characters in the Pokémon series are “Bug-type” characters, whose features are inspired by real life insects and arthropods. The latest installment, Pokémon GO, moves the game into augmented reality. Entomology educators see the game as an entry point for educating kids and adults about real-world insect science. (Image originally published in Schmidt-Jefferis and Nelson 2018, American Entomologist)