Wildflower planted next to crop fields can benefit farmers via both increased pollination services from native bees (such as this Heriades sp. bee on a Erigeron speciosus flower), leading to greater crop yield, and wildflower seed-sales revenue, all while helping to conserve and foster native bee populations. A cost-benefit analysis by researchers at Montana State University suggests retails sales of wildflower seeds can provide an early additional benefit to farmers while the more long-term benefits of increased pollination and crop yields materialize over time. (Photo credit: Casey Delphia, Ph.D.)