Successful Science Communication Starts With a Strategy
No matter the setting, communicating about science requires an understanding of both your audience and your goal and adapting your message and approach accordingly. Here's a simple framework for creating your science-communication strategy.
Entomology to the Masses: Meet the Winners of ESA’s Inaugural Science Communication Award
A grade-school curriculum using arthropods as a channel for social-emotional learning and a weekly, interactive entomology webcast earned honors in the Entomological Society of America's first annual award recognizing excellence in science communication.
The 2021 Brood X Cicada Emergence: A Recap
When the world's largest brood of 17-year periodical cicadas rose from the ground in spring 2021, the eastern U.S. (and beyond) was ready. Half a million crowdsourced observations later, the entomologists who followed the Brood X 2021 emergence reflect on the experience.
Improving Trust and Adoption of Economic Thresholds for Soybean Aphid
A survey of soybean farmers finds misunderstandings about terms such as "economic threshold" and "economic injury level." The results suggest that improved and well-tailored communication efforts could improve adoption of integrated pest management principles.